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My name is Dragana Jovančević and I believe that knowledge opens the gates of the world and enables everyone, even small businesses and entrepreneurs, to achieve a global presence.

Marketing communications and branding are my passion, and that's why I strive to transfer my knowledge and experience in the field of marketing and branding strategy to empower you to help yourself and others in conquering the "online top of the world".

I do not sell courses. I offer you the knowledge of how, with the help of a mix of digital marketing, analytics, copywriting, content marketing and brand storytelling, you can establish an emotional connection with existing and potential consumers and create a unique user experience that will create a sense of belonging and a desire to discover what is inside the world of the brand.

Do you want to gain new knowledge and conquer new peaks? Sign up.


Online courses and free guides


  1. Marketing strategy
  2. Digital marketing
  3. Integrated marketing communications
  4. Digital marketing channels
  5. Social Media marketing
  6. Email marketing
  7. GoogleAds


  1. Data analysis
  2. Data Analytics
  3. Marketing Analytics
  4. Google Analytics
  5. Social Media Analytics
  6. Email Analytics


  1. Web design
  2. Landing pages & Thank You pages
  3. Banners
  4. Social Media Posts
  5. Newsletter design


  1. Brand Strategy
  2. Brand Storytelling
  3. Copywriting
  4. Content creation & Content Management

Online Courses- JD Mad Brand Academy

Online courses are modular. Depending on your wishes and needs, you can combine different courses, complete one or more courses, and receive additional discounts accordingly.

Why this modular digital marketing and branding course?

Because in this course, you will learn:

  • how to be available to consumers on a global level thanks to your online presence,
  • how to segment audience and target segments,
  • how to use different digital marketing channels to create the desired perception of the product/service,
  • and how to make your own you position the product/service as a brand in the minds of your consumers and thus achieve a competitive advantage.

With a lecturer who obtained an M.Sc. degree at the Faculty of Economics in Belgrade on the subject of marketing communications and branding and continued his training in the field of marketing by attending and successfully completing numerous courses organized by world-famous universities, immerse yourself in the secrets of digital marketing and branding.

Certificates in the field of digital marketing, inbound marketing, and Google certificates, as well as experience in previous work, are a guarantee of quality. You can just enrol in the course and see it yourself.

By registering for several courses at the same time, you can get significant discounts. For example, if you enrol in two courses at the same time, you get a 15% discount.

But that's not all. By enrolling in all three courses, you get as much as a 20% discount.

This will save you a lot of money, and you will gain knowledge that represents a well-rounded whole, which will help you achieve everything you've always wanted.

Hurry up, do something nice and valuable for yourself. SIGN UP!

Unfortunately, online courses are currently only available in Serbian.



library-free resources


digital marketing

digital marketing





keyword strategy

keyword strategy infographic

digital marketing

digital marketing infographic

Social Media Marketing

social media marketing infographic

Brand Model

brand model infographic