Journeys. Destinations. Dreams. Wandering.
Places that we have visited or places that we long to visit.
Craving for discoveries that never ends.


Branding of tourist destinatios

Dragana Jovančević / 31.08.2016.

Branding is the process by which tourism organizations are trying to create the desired perception of a tourist destination, as a specific product, and to encourage associations of the country as a tourist destination in the minds of consumers. Branding is the process by which the country stands and individualize its offer in relation to the offer of competitive countries. Branding has become a powerful force. The brand consists of a name, term, symbol, sign, design, and the combination of all these elements which helps to recognize the product and to differentiate it from the competition.

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Tourism and its secret power

Dragana Jovančević / 22.08.2016.

Tourism is a socio-economic phenomenon whose influence we can see in the development of different spheres (economic, geographical, psychological, sociological and other). As a phenomenon, whose roots date back to the beginning of human civilization, marked the twentieth century. Its key features are massivity and dynamics (some experts estimate that 3.5 billion people in the world participate in tourist voyages ). Tourism is one of the leading industries in the world, located just behind the oil and automotive industries. In many countries, tourism is a fundamental component of the export services sector and the services sector in the economically most developed countries on average employs about 65% of the total employed population.

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